“WHEN I WAS A CHILD, MY LOVELY GRANDFATHER USED TO CALL ME, MAGPIE. THERE IS A RUMOR THAT WHEN A MAGPIE BIRD SEES SOMETHING SHINY, THEY COLLECT IT TO ILLUMINATE THEIR NESTS. AS I GOT OLDER, I REALISED HOW AUTHENTICALLY MY NICKNAME BECAME WHO I AM TODAY. DRAWN TO SHINY THINGS AS I AM, METTÃ WAS CREATED BEFORE I EVEN KNEW IT. IN EARLY 2021 I FINALLY MADE MY PASSION COME TO LIFE. WITH PAPER AND PEN THE FIRST DESIGNS OF METTÃ WERE BORN. WITH A FOCUS ON ORGANIC SHAPES AND TEXTURAL SUBTLETY, THE DNA OF THE BRAND HAD BECOME CLEAR VERY QUICKLY. METTã WAS CREATED WITH THE BELIEF IN A SYMBIOSIS BETWEEN LUXURIOUS, BUT YET AFFORDABLE JEWELRY AND ENVIRONMENTAL CONSCIOUSNESS. I SIMPLY COULD NOT WAIT TO CREATE SOMETHING WHICH REPRESENTED EXACTLY THAT. THE NECESSITY AND RESPONSIBILITY AS HUMAN BEINGS TO PROTECT OUR PLANET IS UNFORTUNATELY NOT TAKEN SERIOUSLY ENOUGH. WITH METTã, I TAKE FULL RESPONSIBILITY FOR THE NEGATIVE IMPACT THE JEWELRY INDUSTRY CAN HAVE BY GIVING A SECOND LIFE TO EXISTING MATERIALS AND REDUCING WASTE. LET ME TELL YOU ABOUT THE BRAND NAME. I ONCE READ A BOOK ABOUT VIPASSANA MEDITATION AND CAME ACROSS A LOT OF BEAUTIFUL WORDS. BUT ONE SIGNIFICANT WORD BRANDED MY HEART. METT Ã. THE PALI WORD METTÃ [METTĀ], ALSO KNOWN AS ‘GOODWILL’ OR ‘LOVING-KINDNESS’, IS AN ATTITUDE OF UNIVERSAL LOVE THAT IS RADIATED TO ALL LIVING BEINGS IN THE WORLD WITHOUT DISCRIMINATION. LET'S SPREAD THE WORD AND IT'S BEAUTIFUL MESSAGE.
MAY YOU BE HAPPY. MAY YOU BE HEALTHY. MAY YOU BE SAFE. MAY YOU BE AT EASE. MAY YOU BE LOVED.”